Super Bowl halftime show 2024: who will perform, sponsor, and how to watch

The Super Bowl halftime show has become an iconic spectacle, capturing the attention of millions of viewers across the globe. This year, the anticipation for the halftime performance at the Kansas City Chiefs-San Francisco 49ers game in Las Vegas, Nevada, reached a fever pitch as fans eagerly awaited the appearance of the legendary artist Usher.



Usher, an eight-time Grammy Award winner and one of the most celebrated entertainers of his generation, was set to take the stage for what promised to be an electrifying performance. With a career spanning over two decades, Usher has solidified his status as a musical powerhouse, captivating audiences with his smooth vocals, dynamic dance moves, and chart-topping hits.

Super Bowl halftime show 2024: who will perform, sponsor, and how to watch
Super Bowl halftime show 2024: who will perform, sponsor, and how to watch

Having previously graced the Super Bowl stage as a guest performer with the Black Eyed Peas in 2011, Usher was no stranger to the pressure and excitement of the halftime show. His selection as the headline performer for this year’s spectacle underscored his enduring influence and popularity in the music industry.



As fans eagerly anticipated Usher’s performance, speculation swirled about the possibility of special guests joining him on stage. While the headline performer had yet to confirm any potential collaborations, the prospect of surprise appearances added to the excitement surrounding the halftime show.

Super Bowl halftime show 2024: who will perform, sponsor, and how to watch
Super Bowl halftime show 2024: who will perform, sponsor, and how to watch

Behind the scenes, Apple Music, the music, audio, and video streaming service owned by Apple Inc., had stepped up as the sponsor for this year’s halftime performance. The decision marked a departure from previous years, with Apple Music taking over sponsorship from Pepsi, who had been a longtime supporter of the halftime show since 2013.



The significance of Apple Music’s sponsorship highlighted the growing influence of digital streaming platforms in the music industry and their role in shaping cultural events like the Super Bowl halftime show. By aligning itself with one of the most-watched musical performances of the year, Apple Music aimed to leverage the massive audience of the Super Bowl to promote its platform and engage with consumers on a global scale.



Super Bowl halftime show 2024: who will perform, sponsor, and how to watch
Super Bowl halftime show 2024: who will perform, sponsor, and how to watch

As the countdown to kickoff drew closer, excitement continued to build for the highly anticipated showdown between the Kansas City Chiefs and the San Francisco 49ers. With the halftime show scheduled to take place between 8 and 8:30 p.m. ET, viewers prepared to be dazzled by Usher’s performance, which promised to be a highlight of an already star-studded event.




Super Bowl halftime show 2024: who will perform, sponsor, and how to watch
Super Bowl halftime show 2024: who will perform, sponsor, and how to watch

For fans unable to attend the game in person, CBS Sports Network offered live coverage of the Super Bowl, while streaming platforms like YouTube TV and Fubo TV provided online access for viewers to enjoy the action from anywhere in the world. With millions of eyes glued to screens around the globe, the Super Bowl halftime show stood poised to deliver yet another unforgettable moment in music history, courtesy of the incomparable talent of Usher.





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